Researched that was done by InfoTrends has revealed that millennials are still very receptive to things like direct mail as well as catalogues with regards to marketing.
A benchmark study was done by InfoTrends, including an extremely thorough survey, to find out what kind of trends marketers, direct mail printers and consumers can expect in the coming years. For this particular study, millennials were regarded as being persons from ages 18 to 34.
One of the more interesting things about this study is that almost ¾ of all minnellians involved in this in-depth survey who get catalogues in the mail regard them as being useful when it comes to finding out about new products. Over 92% of men and women between 18 and 34 used catalogues as a means of learning about various things they were interested in. Surprisingly, millennials were the most likely to feel this way than any other age group.
It was also revealed that nearly eighty percent of consumers in this study stated that they visited a retail store at least partially because of products or promotions they saw features in a print catalogue. This piece of information is especially of true for those between the ages of 18 and 24, totaling 86% of the entire group.
A total of 90% of the older millennials in this study seemed to be highly affected by customization as a method of consumer engagement. This particular group within the study were significantly more likely to look through direct mail pieces that were customized to appeal to their specific interests.
Despite the seemingly popular opinion that print media is dying, this very interesting study seems to demonstrate the opposite. While it may seem like most millennials only respond to digital marketing,